Bush presented himself well (cracking jokes: bonus!) and Kerry looked haughty and appeared to be lecturing the voters instead of trying to appeal to them.
Kerry also revealed that he's going to use the "Clinton" approach to taxes and spending. Spend what he wants and blame Congress for "not giving Americans a tax cut...I tried as hard as I ever have on anything to get you one (bite lip, furrow brow)...".
Yeah, I trust someone who voted for higher taxes and against tax cuts for 20 years to suddenly govern as a middle class supply-sider!